Lonsdale is an international sportswear brand. We produced a multi-location commercial campaign for Lonsdale across KwaZulu-Natal in partnership with Metropolis Brands — a stills production built for both retail and social deployment.

Full gallery output: multiple outfits, multiple locations, a single visual system designed to live in two places at once — in-store, where the brand needs hero imagery for retail environments, and across social, where the same content has to perform on a feed. The kind of campaign that runs on production discipline as much as creative direction. Full coverage, every look captured properly, nothing missed on the day.